Facebook Exchange is a new way of delivering more precise and timely advertising. For the very first time, real time bids by advertisers will be accepted for specific ad impressions.
The Exchange is a revolutionary new platform enabling businesses to target people outside of Facebook that have searched for one of their particular products. They can then target that person with a relevant ad on Facebook.
There is reassurance for users of Facebook that they will maintain the same control they have over advertisements they see.
The platform works through the use of cookies (read our article on understanding cookies) via a web user's browser.
CG's web developer, Michael Duerinckx, says: "While this is certainly good news for advertisers, who are now able to target their advertising even more, I can see that it will cause concern for Facebook users who are concerned about privacy."
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