Carswell Gould worked with Volvo Ocean Race to produce an information handout explaining the race route and the challenges facing the crew.
Designed at A3 and folded down to A6 allowed the leaflet to be easily distributed and include all of the necessary information. It also gave us one side of the sheet to dedicate to an exciting poster, increasing the chance of the reader retaining the item.
Initially produced in French for the Paris Boat Show, this leaflet was also translated in to English and Finnish.
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