An Admission of Guilt
I think it's really important we are straight with each other. So I have to admit we've done something terrible. Quite some time ago now we stepped over the line and kidnapped an important member of your team called ROI. We got away with it easily - no one even seemed to notice. Even though we thought ROI was vital, no one else seemed to care. As the economy blossomed ROI was simply forgotten.
However, times have changed drastically. Suddenly, bosses everywhere are frantically searching old filing cabinets and behind the fax machines shouting at every part of their business to “Get me ROI!” So where do you start? How can you get ROI back and into your team again?
OK, so the the bad news is it's been so long since you even thought about it, you might not even recognise ROI. Worry not! The good news is that ROI is thriving here at Carswell Gould. While everyone else had consigned ROI to a dim and distant memory, we continued to make ROI work hard for us and our clients. It's been so long since the kidnapping that Stockholm Syndrome has set in and ROI is firmly embedded in our culture.
Puns and business banter aside (for a ridiculous take on ROI see the embedded video), the lifeblood of every company depends on Return On Investment. If you suspect this is not happening at your company, or even if you just want a business “checkup” contact us today and become part of our mission to make ROI the number one priority in your marketing department.
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So why the fuss about ROI?
To ensure growth in this difficult economic climate, it is vital that your business keeps on marketing, or your customers will forget you exist. The harder the times, the harder we all have to work to stay front-of-mind. BUT you can't just throw money at it, you need to think, plan and ensure you get the best Return On Investment.
So how do you make sure you get value from your marketing activity? Carswell Gould is holding ROI to ransom. By keeping ROI close, our clients continue to grow and benefit from BIG IDEAS and BIG RETURNS. For instance, our work with The PSP Southampton Boat Show delivered 100%+ Return On Investment. For the proof ask Gill for the extended case study that will show you how we did it. Contact her today. No matter what you do or what you want to achieve, everything is still possible.
Call us now: 023 8023 8001
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How can you measure ROI?
Over-and-above checking profit against investment, we suggest you can start by doing the following…
Start using feedback forms, as a matter of course, with all your communications. This way you make it easy for people to talk directly to you. Customer-centric campaigns allow you to learn from your targets and hone your offering thus improving your return. Call Gill to find out more.
Work out the editorial value of your press coverage PR is notoriously hard to quantify. If your Financial Director is asking you to justify your PR spend, try using this formula to measure the return on investment. Measure your coverage and find out the equivalent advertising value in that publication. Now take this figure and multiply it by 4-6 (depending on how targeted the publication is) to give you a quantifiable value. If you want to improve your editorial coverage, contact Amanda to find out more.
Use sales promotions for visible results against marketing spend. By adding an inherent value to a marketing campaign, it is far more likely you will be able to track its progress and success. This is an excellent way to leverage your investment and you could get more responses from your one-to-one communications. With careful planning, it can enhance your brand at the same time. Speak to Gill to find out more.
Increase your digital marketing. While we still strongly recommend a fully-integrated campaign, at times like these it may be more cost-effective to shift the balance in favour of digital marketing. Tactics such as e-mail marketing (which may have brought you here), PPC and SEO are the foundation but it may also be worth considering usability testing of your website, not to mention a full review of your digital statistics. For more information, talk to Ed.
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Feel free to look further into what we do and find out how we deliver ROI
Take some time to look at our website which changes all the time. On it you will find case studies, service overviews and infomation you may find of interest. Check out some of our case studies now or request a copy of this year's in-depth case study on our work for The PSP Southampton Boat Show where we had great results from our integrated campaign.
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Further Reading
If you like what you've read so far, why not try these links for even more information. Wikipedia Investopedia ROI Analysis
If you would like to discuss how Carswell Gould could help, our team of experts are keen to chat. Fill in your details below and we'll be in touch shortly.
