Carswell Gould, Southampton's marketing experts, joined forces with wine expert, Gerard Basset MW, for the latest in a series of wine tasting masterclasses this month.
The event, part of CG's return on investment campaign for 2009, drew parallels between wine and marketing, highlighting to guests how they could make sure they got the very best of both.
Gerard is one of only 277 Masters of Wine in the world and has won European and world best prizes. He and his wife Nina own and run the award-winning New Forest boutique Hotel Terravina.
Guests included top-level representatives from PSP, Theatre Royal Winchester, Newsquest, LHC, Hampshire County Council, Glenside Manor and GJT Consultancy.
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