News is out that some of the big brands missed prime opportunities to engage with their online audiences following the hugely successful Olympics and Paralympics.
The biggest criticisms are around sporadic or isolated engagement, in some cases social media was adopted as an afterthought, or merely an amplifier for advertising.
Social media activity can sometimes feel like an Olympic event in terms of the dedication needed and the complex and busy nature of education means the sector can be guilty of the same crimes. But we all know social engagement is such a crucial element of the marketing mix to win students and influence stakeholders.
So we thought it was well worth recapping some of the golden rules to make sure your organisation is part of the conversation.
As an integrated agency CG have has found tying together traditional and digital channels offers a far more powerful communications strategy that reaches more people faster - get in touch to discuss your social strategy or social tactics for your next open event.
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