Measuring your business' return on investment, especially in a recession, is imperative. Who doesn't want to know what they're getting for their money? However, when it comes to measuring social media activity, it has been shown that the most effective social media platforms can be extremely hard to measure.
Don't assume that if it can't be measured it's not worth using. Businesses that don't use social media because of the apparent inability to measure the ROI are missing a trick. A MarketingSherpa survey revealed that user reviews or ratings, forums or discussion groups and blogger or online journalist relations are the most effective tactics to employ even though they are harder to measure. To see the chart in more detail, click this link
Interested in more? Check out Ed Gould's review of the London Social Media conference Check out Social Media as a feedback tool
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