Responsive Web Design

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Companies now develop websites and other media for use on many different devices, such as mobile phones and tablets. This new way of coding a website scales the design to fit the user’s device, improving their online experience.

When designing a website, there are many technical aspects to consider – colour scheme, layout, functionality - now one must consider which viewing platform it will be seen on. While this sounds like a daunting task, web developers are quickly realising that instead of creating separate websites for each platform, it can be faster on some projects to edit a single website so it can recognise where it’s being viewed from and adapt itself.

Fluid layouts, flexible images and media queries are the three main tweaks that will do the job for you – however a lot of consideration must be taken in terms of content. Will images take up too much space on a small screen? Will the text be large enough on a regular computer browser? Will the website look bare on a widescreen? It requires a different way of thinking.

While the creation of this kind of website is a little more time consuming, it will be worth it in order to improve the user’s experience. The user is always looking for the easiest way to obtain information, so will appreciate this kind of design and possibly return to it at a later date. Editing the website in the future will be easier for you too; editing one website would be quicker than having to edit the computer version and the mobile version separately.

Ease and speed are what the consumer wants and with a responsive web design, this is exactly what they’ll get. We view the web on many different devices. Responsive websites scale to fit the device, improving our online experience.

Speak to our web team to find out more.

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