Southampton-based marketing and communications agency, Carswell Gould, is hoping it won't be a steep learning curve as it announces a prestigious and substantial new business win. Sparsholt College, the UK's leading college for the land-based industries has asked Carswell Gould to put together an integrated summer marketing campaign to attract new students to the College.
Sparsholt's mission is "aspiring to excellence in meeting needs and exceeding expectations" and the College is already well-known locally and nationally as the home of the "Gardeners' Question Time Garden". The Horticulture Department regularly wins medals at prestigious shows such as Chelsea; Sparsholt's aquatic training centre is nationally renowned and all departments offer full-time and part-time courses.
The summer campaign for Sparsholt will reach out to potential students both regionally and nationally as they compete to get onto practical and outdoor-related courses at all levels, with qualifications from an NVQ upwards.
Commenting on the win, Creative Director Ed Gould said: "We are all absolutely delighted with this new business win. Sparsholt is already a centre of excellence and well-known in its field. It has a dedicated and committed teaching team and a very individual offer for potential students and this passion and dedication to the land-based industries is what we want to communicate. We already have excellent experience in the education arena and we will be putting our knowledge to good effect when we launch the summer campaign."
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