Following on from its success with Britain’s biggest and newest cruise ship P&O Britannia earlier this year, MSX has been appointed to supply Doom Bar and Orchard Pig into the entire P&O Cruises fleet.
The travel retail specialist will supply Sharp’s Brewery’s Doom Bar, from Cornwall, and Orchard Pig, a farm-pressed cider from Somerset, into the eight liners, giving passengers a taste of home no matter where they are in the world.
P&O’s renowned fleet – Britannia, Aurora, Azura, Oceana, Ventura, Arcadia, Oriana and Adonia – has a total passenger capacity of 14,970 and owns a 5% share of all cruise lines worldwide. Six months ago, when MSX began supplying into Britannia, it served a few hundred cases of Doom Bar and Orchard Pig to the ship. Now, having been chosen to supply into all eight P&O ships, it has increased its supply to many thousands of cases.
MSX supplied a selection of British beers and gins into P&O Britannia including Langley’s No.8 Gin, Tanqueray, Hendrick’s, Old Thumper and Titanic Quarter Beer. The 3,647 capacity ship, which set sail on her maiden voyage on March 14, features 27 places to eat and drink.
MSX managing director, Nicola Ridges-Jones, said: “It is an absolute honour to supply into P&O Cruises, especially with the new additions of Doom Bar and Orchard Pig. Supplying to cruise ships is a specialist job, with the turnaround times at port being so tight, but we have built a real specialism in this over the last 41 years and we’re proud that our previous work for P&O Britannia has resulted in us being appointed.”
To find out more about MSX visit www.ms-xtra.com
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