D J Willrich Ltd, the Hampshire-based AV specialist, is working with global car brand Nissan to roll-out a pioneering interactive module to support the launch of their new model - the Juke.
Nissan showrooms across the country and in Northern Ireland have been fitted-out with the new interactive module, which allows buyers to explore the spec, interior and exterior of the Juke.
As interactive AV specialists, DJW created the hardware and software for the module, which was then inserted into a shell for delivery direct to the showrooms. All the dealer has to do is plug it in and it is ready to go.
David Wiillrich, chief executive said: "Our new interactive module takes car-shopping to a whole new level. This is one of the first times this kind of technology has been used to launch a new car so we're thrilled to be part of Nissan's pioneering marketing strategy.
He added: "We're seeing more and more brands starting to explore this type of interactive technology. These platforms allow the consumer to interact and connect directly with the brand, making it far more experiential. It is not only an effective channel to communicate product and brand messages, but it also frees up staff resource and is more memorable to the shopper."
The Juke interactive experience modules have been distributed to 186 dealerships across the UK.
If you would like to discuss how Carswell Gould could help, our team of experts are keen to chat. Fill in your details below and we'll be in touch shortly.
