You’ll be busy getting ready for the day by organising a media call and identifying willing and able students for the media to interview, video and photograph. Just as important as organising the event is ensuring that you invite the press and broadcasters at a time to suit them, so they can meet their deadlines and you stand the best chance of getting coverage.
As most students now access their results online it’s becoming more of a challenge to get that happy students results picture, but a good picture is gold dust and says a thousand words - bribe the students out of bed if you need to and create a reason for them to come into college.
Journalists are looking for good stories to stand out from the volume of information they get around A level results day, so although they need the headline stats they also want human stories. Do you have high achieving siblings, an adult student success story, or perhaps a student that has achieved in the face of adversity?
Right, you’ve got your students here, now make sure you get representatives from all of your target catchment areas, in the words of Phil and Kirstie location is everything! So as well as your generic press release make sure you are getting maximum mileage by getting quotes and pictures from the right students.
Once A level results is over you’ll want to make sure you get a good legacy of content. With careful planning and the right approach, using some of our tips, you can create a bank of case studies and photos to use in your marketing activity throughout the next academic year.
Now you’re all set for a successful A levels results day - good luck and we look forward to reading all about it!
Photo caption: Brockenhurst College students celebrate a successful results day in August 2011.
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