We spent much of March converting our clients’ pages over to the new layout so have been tinkering with the new features for some time now and we have to say we’re impressed.
Here are a few of our favourite new functions which we think will give businesses and marketers a reason to celebrate.
You can now have two permanent images to represent your product, service or brand. The new cover photo is a lot more attention grabbing and we’ve been using this to portray the character of our clients through eye-catching photography or graphic design. We’ve then used the traditional ‘profile picture’ slot for corporate logos.
Page owners can now highlight content that they think is most relevant, allowing them to place more emphasis on messages they want to communicate. Some of the content we’ve strategically highlighted on our page includes award wins, complimentary wall posts about our work from clients and videos about great work we’ve done.
Fans of your page can now get in touch with you privately through the message function in the top right hand corner. We believe that it’s better for this communication to take place publicly via the wall because it allows a company to show its willingness to interact with customers - even in cases of negative posts. However, there are users who find it daunting to write on public walls so we welcome anything that encourages interaction from more users.
Insights are now much more responsive and give data on reach, crowd noise and likes in real time. The beauty of this is you can analyse the response to a post immediately, rather than having to wait a week to see if it has worked.
What do you think of the new timeline layout? Do you have any handy tips to add? Get involved in the conversation in the comments section below.
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