CG has created an electrifying new website, which is the first ever to benefit from 'Skamp’, CG’s new social content management system (CMS).
The region’s leading electrical contracting company, AES, asked CG to help it with its marketing. CG worked with AES to deliver a new website and collateral to raise the perception and increase awareness of the company.
The work had to encourage enquiries, look professional and modern and put more power in AES’s hands when it came to site maintenance, content updating, social media automation and email marketing.
CG used its newly developed and totally unique ‘Skamp’ CMS system, designed, developed and built by CG. The CMS (named after CG’s office dog) allows AES’s staff to upload their own content to the website and automatically push content to social media channels at the same time. This increases efficiency and markets the website, increasing hits to the site and specific content.
Rob McCann, Web Developer, said: “It’s incredibly exciting to see Skamp being used. It’s fantastic for companies like AES as it means they can save time and money by uploading stories to their website themselves and promote the site at the same time."
The CG-designed site is packed with plenty of features to help AES win business. The copy was written specifically with SEO (search engine optimisation) in mind. The result was text that drew potential clients to the site through google, while retaining readability and coherency. It was designed to be easy to navigate and has its own tender requests directly.
If you want to talk about getting more from your websites or if you think yours could benefit from Skamp contact Ed Gould or Rob McCann on 023 80 238001.
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