CG helped to make a Southampton company’s first appearance at the Tullett Prebon London International Boat Show one to be remembered.
Blue Yacht Management, which maintains and manages all types of yachts and powerboats, invested a substantial portion of its marketing budget in a stand at the show and called on CG to help it get the best return on its investment.
The CG team created a new branding concept for the company, with the slogan: ‘Nobody Cares More About Your Boat...Except us!’
The slogan was used across various promotional literature which CG designed, such as flyers, an exhibition stand, pull up banners, and email marketing templates. In addition, CG’s Gill Gould gave BYM’s owner, Will French, training in face-to-face marketing.
Gill also headed to ExCel during the show to ensure Blue Yacht Management’s stand was on course to success.
Will French, Owner of Blue Yacht Management said: “CG has done a great job in giving our marketing material a fresh new look, while keeping in line with our corporate branding.
"Exhibiting at LIBS was a huge investment so it was incredibly important for us to make the biggest impact possible while we were there. Thanks to CG for making it happen!”
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