‘Creative Dates’ ties in to Valentine’s Day and aims to increase engagement with CG in a fun, interactive way. It comes after research showed one of the key attributes CG’s clients value is the creative experience they get when meeting with the agency.
Creative Dates centres around a standalone website, coded by CG’s in-house team of web developers who have worked on projects for the likes of Baileys and Martha Lane Fox’s Go On UK campaign.
On the site, visitors are urged to watch CG’s very own ‘dating video’ before voting for who they’d like to go on a ‘creative date’ with.
In doing so, they are able to claim a consultancy session (also known as a ‘creative date’) with CG.
In true CG style an integrated campaign is being rolled out to bring visitors to the site. A creative print advert features in this month’s Hampshire Business and social media activity will point towards the site over coming weeks.
A range of other creative tactics will promote the site over coming weeks and days but CG is keen not to spoil the surprise by letting on just yet….
CG’s Managing Partner, Ed Gould, said: “Creativity is at the very heart of what we do and what sets us apart from the competition. We hope that this latest campaign will showcase just that and give businesses across the South and the UK a flavour of what we could do for them.”
Keep an eye out for more on Creative Dates over the coming weeks and head to the site today to vote for your favourite creative date or book a meeting with the CG team.
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