CG shortlisted for four prestigious awards

CG has been shortlisted for four prestigious industry awards.

The south coast firm has been shortlisted in three categories of the Wessex CIPR PRide awards, which showcase the best PR work being carried out across the region, and has been named a finalist in the Social Buzz awards.

In the Wessex CIPR PRide awards CG is up for awards in the ‘Integrated Communications’, ‘Consumer Relations’ and ‘Best Use of Social Media’ categories, all for its work on the GORE-TEX® Arctic Challenge earlier this year.

The challenge saw eight people, including Pete Goss MBE, travel some 1,000 miles from Scotland to the Arctic Circle in two small RIBs (Rigid Inflatable Boats), with the aim of promoting their use to a wider audience, proving their capabilities and encouraging people to get on the water.

To ensure the campaign ran smoothly, CG's Ed Gould joined the crew on the challenge. By taking part himself he was able to feed back high quality photography and video footage, respond to media requests from the remote locations and feed back blogs and social media updates from the water. All this meant nothing was missed and the public had the most up to date news on what the crew was doing.

As a result, the challenge reached millions of people online and benefitted from media coverage across the world. The Telegraph featured a double page spread and daily online blogs on the challenge, thanks to CG getting the paper’s features writer, Bryony Gordon, on board.

In the Social Buzz awards CG has been shortlisted in the Best Travel/Leisure/Sports Social Media Strategy’ category, also for its work on the GORE-TEX® Arctic Challenge.

Managing Partner, Gill Gould, said: “The whole office is ecstatic to be shortlisted for three awards. It really is testament to the hard work and creativity that we put into our work with the GORE-TEX® Arctic Challenge."

Find out more about CG's work with the GORE-TEX® Arctic Challenge.