CG is speeding into 2011 by providing PR and marketing services for RIBEX and RIBFEST.
The agency has been appointed to undertake a highly-comprehensive programme of PR for RIBEX 2010, the world’s only boat show dedicated solely to rigid inflatable boats, and RIBFEST, the show’s own two-day music festival.
CG won the contract to provide PR for the show last year and its campaign, which saw Bear Grylls race across the Solent to launch the show, was recognised at the Wessex CIPR PRide Awards.
RIBEX organiser, Hugo Montgomery-Swan, said: “Carswell Gould is a refreshingly creative and energetic operation which is well connected not only as regards the media but also throughout the business community and local authorities. After the campaign CG ran for us last year it was an easy decision to appoint the team again. The team understands us inside out and looks uses a whole host of methods, not just press releases, to maximise publicity for the event.”
Carswell Gould Senior Partner, Gill Gould, added: “We are over the moon to be working with RIBEX again this year. RIBEX has grown in size year on year and is a very special show. Every person visiting can get out on the water and experience the excitement for themselves. This year is particularly exciting as RIBFEST is being extended to a two-day music festival. We can’t wait to put our feet on the accelerator and get going!”
Read the case study on CG's adrenaline-pumping campaign for RIBEX2010 here.
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