CG helped to make PSP’s appearance at the Tullett Prebon London International Boat Show a roaring success last week.
The agency headed to ExCeL on Friday to ensure the worldwide boat transportation company made an impact on press day.
Creative Director, Ed Gould, ensured the highlights were captured on camera and sent straight to the press. Meanwhile Laura and Gill provided media relations, briefing PSP’s Managing Director for his speech and setting up interviews with national and international press.
CG had been working behind the scenes for months to ensure PSP made a splash at the show. The team took a truly integrated approach, designing adverts, organising brochure listings, writing speeches and press releases, creating a social media strategy and designing banners and exhibition collateral. In addition, journalists were invited to PSP’s press party through CG’s easy to use, email marketing system, eBuild.
Jo Dixie, Marketing and PR Manager at PSP, said: “We’re really happy with how press day went and can’t wait to do it all over again at the PSP Southampton Boat Show this summer. Thanks to all the team at Carswell Gould!”
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