Carswell Gould has successfully launched beauty brand Fresh Therapies' new website.
Briefed to focus on Fresh Therapies' core product, EDEN Natural Nail Polish Remover, CG designed a website that provides information about the company and its innovative product, as well as; a facility to sell the product directly through the website and an opportunity to engage customers through social media interaction.
Ensuring the site was in line with the ethos of Fresh Therapies' - fresh, simple and natural - CG recommended a single-template, minimal site with clear navigation to ensure theproduct always attracted attention.
Key features include a step-based front page that leads the viewer through essential sales points, a product page with easy Google checkout and the ability to request a free sample.
The site enables users to sign up to a mailing list, share information with social networks, complete contact pages with an email form and a news section where updates can easily be published via SKAMP, CG's very own content management system.
CG created an easy to navigate, high-brow website that brings content to the user in clear steps. It includes obvious calls to action that lets visitors easily buy the product or request a sample.
Graham Woods, one of CG's Senior Designers, said: “This latest web project is yet another example of how we use design not only to fulfill our clients’ visual briefs, but also to support their business objectives.”
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