CG has just completed a meaty project, which has revolutionised the way a business makes its sales.
John Bilsland Family Butchers and Delicatessen, which has stood firm in Hampshire for decades, asked CG to help it find a way to modernise the way it sells its products and tap into the lucrative online market.
The firm wanted to take advantage of using the web to increase sales but needed CG’s expert help in providing the right solution at a modest budget.
After looking into all aspects of the business, CG recommended a website that would allow customers to look up orders online. As the business owners had little experience in updating and maintaining websites, CG knew it needed to create a site that was easy to update.
CG designed the site in a colourful and illustrative style to reflect John Bilsland’s service and products. The look and feel was fresh, just like John Bilsland’s meat, and the design was friendly and personal, just like John Bilsland’s service.
CG’s programmers, who spend time researching the latest in web technology, then used the most up-to-date tools to embed CSS3 styles into the site - something very new in the world of the web.
In order to fit the brief, CG set up social media channels for the company and used the latest techniques so that John Bilsland’s staff could update parts of the site and improve SEO by publishing content on these channels.
The specials board on the website is updated by staff using Twitter. The Twitter page, along with the Facebook site set up by CG, also helps to push traffic to the website and expose the John Bilsland brand online.
The team also added analytics software so they could monitor use to determine if and when full online sales should be invested in.
The result was a well-designed site, which is easy to order from and easy to update using simple social media channels.
Ed Gould said: “We work to budgets and talk extensively with our clients about their needs before recommending solutions. In this case it was better to test the waters with email order functionality before recommending a full online sales site and we’re very happy with the results.”
Lesley Bilsland said: “We are absolutely delighted with our website, which has exceeded all our expectations. We are not techies so it was quite a big task for us to find the right company to help build our site. Luckily, Ed had the ideas flowing to point us in the right direction and, thanks to the whole CG team, the project developed, grew quickly and gave us a superb, professional, unique website that is so clear and easy to navigate.
“Congratulations to CG on a job well done in a professional and friendly manner.”
If you know you could benefit from a bigger online presence but aren't sure of how to get there, contact Ed Gould on 023 80 238001 or email [email protected].
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