CG celebrates client success at PSP Southampton Boat Show 2012

Marine companies from across the world descended on Southampton for the 44th PSP Southampton Boat Show in September and, as usual, Carswell Gould was in the thick of the action. 

As a member of the BMF and marine industry marketing communications specialist, CG has been involved in the show for the over 30 years working with some of the most successful brands in the marine industry, including the show itself.This year was no exception as the agency was out in force supporting clients which were exhibiting at the biggest on water boat show in Europe, making sure they made the most of the 10 day spectacular and got real return from their involvement.

Title sponsor, PSP unveiled its plans to support the show, the industry and the sport and confirmed that it would continue to sponsor the event for a minimum of a further two years.

Boatshed.com, alongside National Boat Shows, embraced the Olympic legacy as it premiered the On the Water Bus, which aims to encourage more people to get on the water. It also partnered with Sail4Cancer to launch the charity’s new boat donation programme.

Meanwhile, City College Southampton showcased its Marine Skills Centre and spoke to both the media and fellow exhibitors about the new Southampton Studio School, which will specialise in the marine and cruise industries.

CG held its annual hospitality event at the show and special thanks go out to our friends at PSP for allowing us to make the most of the title sponsor’s suite. Clients enjoyed refreshments and time to catch up with the CG team before exploring the show and picking out their favourite yacht.

CG’s creative director, Ed Gould, said: “I love this time of year - the sun shone and we caught up with friends old and new. It’s amazing how the industry has evolved over the decades and there’s nothing we love more than developing new, creative ideas to help ambitious marine businesses do great business and succeed. Our mix of marketing and design services have been helping boat show exhibitors for decades and long may it continue."

Are you attending next year’s PSP Southampton Boat Show or January’s Tullett Prebon London Boat Show? Get in touch with CG on 023 80 238001 to find out how we can help you make the most of your exhibition investment and make a splash with potential customers and the media.