The subject of how better design can make businesses more innovative, competitive and profitable was top of the agenda this week as CG attended an important industry workshop.
Tom and Graham from the CG design studio took part in the ‘Designing Demand Workshop’ organised by the Design Council and hosted by Marine South East.
The workshop aimed to give small and medium sized businesses a chance to discuss the challenges of design and explain that it is an integral part of the mix which adds real value.
Graham explained: “It was really interesting to see how an organisation like the Design Council is applying its vision that promotes the use of design to maximise its benefits to businesses.
“We at CG have always known that design is an integral part of business promotion and that it adds real value to products and services, offers better competitiveness and can accelerate growth of business.
“This week’s workshop was important in communicating this message to a wider audience, as well as allowing us to stay at the forefront of innovations and developments, which will ultimately seed ideas for further advancements of services we offer to our clients.”
In the coming weeks Graham and Tom will review how the evaluation techniques discussed during the workshop can be applied for the benefit of CG’s clients.
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