The agency is celebrating international success after receiving gold and platinum Hermes Creative Awards for two of our integrated marketing campaigns.
We created both campaigns for Liverpool-based global removals and shipping company John Mason International, and now boast awards that have also been won by the likes of Deloitte, IBM and Time Warner.
The Hermes Creative Awards highlight excellence among creative professionals involved in the concept, writing and design of traditional and emerging media, and are administered by the Association of Marketing and Communication Professionals.
The first campaign,
‘Where’s Mick?’, celebrated Australia Day offering two people the chance to win a trip Down Under after watching and sharing a clip of a colourful Mick Dundee-esque character wreaking havoc in London. The cross-platform project saw us and John Mason take home a Platinum award in Consumer Engagement, and an ‘Honourable Mention’ in the YouTube Video category.
The second campaign,
'Mission: Moving to Mars', saw us go intergalactic with an April Fool’s Day stunt that capitalised on recent announcements to push the boundaries in space exploration. The project, which included a video announcing John Mason as removals partner to NASA for its 2023 Mission to Mars with an endorsement from Donald Trump, won Gold in the Integrated Web Campaign category.
We have clients from a wide range of industries including marine, culture and heritage, land and property, education and professional services.
The agency has previously won nine gold and three silver CIPR PRide Awards and has been a finalist on multiple occasions at the Wirehive 100 Awards.
“We are very proud and exceeded our client’s expectations by delivering high quality and creative integrated campaigns,” said Carswell Gould’s creative director Ed Gould, who took the lead on both projects.
“This work demonstrates our big ideas and big ambition, and shows that we have what it takes to beat the big boys. Over 6,000 companies from across the globe, including Saatchi & Saatchi and Ogilvy, entered these awards and it feels great to be punching above our weight.”
“The overall cross-platform integration for both projects was fantastic,” said Simon Hood, sales and marketing director at John Mason International.
“Carswell Gould came up with some brilliant creative concepts, and its end-to-end service for both campaigns ensured that we brought home the gold – and platinum.”
John Mason International helps thousands of families every year move to Australia - one of the top five destinations for Brits to emigrate to. The company also provides its international service to New Zealand, America, South Africa and Canada.
The two campaigns generated reach of over 350,000 and engagement of nearly 50,000 on John Mason’s social media channels over a three month period.
Key Campaign Facts:
• ‘Where’s Mick?’ – This integrated campaign video generated 20,000 views across social media within 24 hours of launch on Australia Day. In the first four days of the video campaign, there were 22,000 views on Facebook; 6,900 views on YouTube – where 80 percent of viewers watched more than 80 percent of the main video – and more than 2,500 impressions on Twitter. Facebook engagement was up 5,436 percent, likes were up 975 percent and views up 714 percent – while tweet impressions were up 420 percent.
• ‘Mission: Moving to Mars’ – A comprehensive social media sharing and promotion strategy complemented the content plan, promoting YouTube views and Facebook posts. The integrated campaign generated 9,000 views across multiple videos on social media and YouTube within 48 hours of the launch. During the video campaign, there were 27,400 views across three videos on Facebook, 9,464 views from three videos on YouTube – where the average percentage viewed was 92 percent – and more than 7,000 impressions on Twitter. Facebook engagement was up 3,197 percent, page likes were up 2,750 percent and video views up 684,575 percent over a seven-day period.
