Thousands of people descended on Mayflower Park this weekend for the city's Caribbean Cruise Festival. The Festival marked the launch of Royal Caribbean International's new cruise ship - Independence of the Seas.
Ed Gould, Creative Director commented: "We delivered the marketing support for the event and are proud to have helped in the success of such a fantastic and memorable occasion. The event was set up really well and the crowds on the day speak volumes. Southampton is host to some breathtakingly grand ships and for a single ship to create such interest is brilliant, both for the city and the cruise industry that it is an integral part of.
We have been told the work we did created an awareness and buzz about the event and, looking at the results, paid off helping to pull in the crowds."
For more information and pictures from the Caribbean Cruise Festival please visit www.dailyecho.co.uk
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