MORE than 50 business leaders from across Hampshire visited The Rose Bowl on Thursday (January 12) to hear Ed Gould lead a marketing masterclass.
Ed was invited to speak at Hampshire Chamber of Commerce’s January events preview and networking lunch at The Rose Bowl.
He delivered his popular talk, 'How to make 18 million people aware of your product in three months', to an audience of chamber members.
'How to make 18 million people aware of your product in three months' pulls on Ed’s experience in running the award-winning marketing campaign for the GORE-TEX® Arctic Challenge and shows businesses how they can use similar tactics to market their product or service, whatever their budget.
Margaret Toms, from Hampshire Chamber of Commerce, said: ""Ed's talk got our 2012 series of events off to a great start. It was interesting to hear how the tactics used on the GORE-TEX® Arctic Challenge can be used to market other products and services on a variety of budgets and we have had great feedback from delegates of the event."
Thursday’s event also saw the unveiling of the Hampshire Chamber of Commerce 2012 January - June Business Events Calendar, designed by Carswell Gould.
Find out more about Carswell Gould’s work with the GORE-TEX® Arctic Challenge on the case studies section of the website.
Were you at Ed’s talk? Which elements of the presentation interested you? Leave your comments below.
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