Here are CG’s Laura’s top five no-nos for Twitter:
A serious condition that can induce high levels of cringe-worthiness. Yes, hash tags are great for marking your content and making it searchable but don't take it too far - your tweets will be less readable and you’ll look like a try-hard.
Just like unnecessary capitalisation within sentences causes readers to stumble, so do hash tags. Keep them short, keep them relevant and keep them to a minimum.
Spelling mistakes on a corporate Twitter profile look completely unprofessional. If you can't spell your tweets correctly what faith will your followers have in your ability to provide them with great products or services?
We're all human and even the best of us make mistakes sometimes but as a safety net, get someone to check your tweets before you send them.
Software and programmes that allow you to schedule your tweets are fantastic but be wary of the risks. If there's a chance whatever you're tweeting about might not happen then think twice about scheduling it to go out - particularly if you're out of the office and unable to change it at the last minute.
For example, don't schedule a tweet that your MD has just delivered an amazing talk at Joe Bloggs expo and thank to everyone for the many questions they asked. What if your MD got sick at the last minute and someone else had to step in? What if the fire alarm went off and the talk was cancelled? Reputation matters.
Seeing someone regurgitate their corporate brochure through a series of 37 tweets is enough to send me to sleep - particularly if it's filled with jargon. Make sure your content is doing something - whether it's informing, educating or entertaining. See my story on how to write the perfect tweet for more.
Seeing someone moan about your product or service on Twitter is never nice BUT it's an opportunity to put things right. If someone slates your customer service on Twitter be thankful that they've brought it to your attention and take the chance to do something about it - NEVER ignore it. The steps are simple:
1) Get in touch and thank them for bringing it up
2) Investigate the problem
3) Offer them a solution
Remember - the whole world can see how you're dealing with it so a complaint on Twitter is a chance to publicly showcase your customer service skills and ability to respond to a problem.
If you would like to discuss how Carswell Gould could help, our team of experts are keen to chat. Fill in your details below and we'll be in touch shortly.
