The Creative
Carswell Gould’s creative skills were used to develop the KTP awards branding into an identity for the entire event. This played on the three-part partnerships – the graduate, a business and a knowledge base - that are central to each KTP project by utilising the triangular logo throughout.
The animations we produced gave a strong structure to the awards, keeping up pace throughout the ceremony and ensuring the awards felt organised and professional at all times, while still being exciting for the viewers.
The graphics package we created consisted of two parts. One was designed for the screens at the venue, so the audience were entertained by videos, visualisations of the speech and video interviews of the finalists of each nomination, the names of the categories, lists of the finalists and the names of the winners.
The second part was developed for broadcast screens, which included special graphics for live broadcast screens. Viewers who followed the event through the broadcast could see the opening teaser videos, the names of the speakers, the names of the categories, and the names of the winners on the screen.
Everyone involved in this event, and especially each winner, got their time in the sun with exciting graphic design shown on the screens highlighting their win.