Shining the spotlight on UK’s innovation transfer into business success

The Concept

Our main goal was to make the awards ceremony interesting, dynamic, memorable and attention-grabbing through our use of branding, animation and video content. After researching the design of current and popular award shows, we wanted to develop a unique style for the awards that showcased the show's purpose and contained engaging elements to keep viewers interested.

The main request from the client was to use two main brand colours - gold and black. As for the rest of the details, we got complete freedom. The main graphic element we received from the client was their logo, so we decided to develop it as much as possible and expand its capabilities and role within the design. We planned to do this by animating it and using the logo as the centrepiece to all animated content.

We also wanted to give each finalist the opportunity to showcase their KTP clearly and gain recognition for their achievements in their own engaging interview video that explored what made their KTP special.

To ensure the project was successful, we worked closely with the client, consulting with multiple teams within the company from marketing to events. Setting up weekly meetings, we ensured the project kept moving forwards at pace during the short timeline.

We also worked closely with members of the Carswell Gould Collective to offer a complete solution to the client, allowing us to manage the event organisation and video production, as well as the branding and animated content.

The Creative

Carswell Gould’s creative skills were used to develop the KTP awards branding into an identity for the entire event. This played on the three-part partnerships – the graduate, a business and a knowledge base - that are central to each KTP project by utilising the triangular logo throughout.

The animations we produced gave a strong structure to the awards, keeping up pace throughout the ceremony and ensuring the awards felt organised and professional at all times, while still being exciting for the viewers.

The graphics package we created consisted of two parts. One was designed for the screens at the venue, so the audience were entertained by videos, visualisations of the speech and video interviews of the finalists of each nomination, the names of the categories, lists of the finalists and the names of the winners.

The second part was developed for broadcast screens, which included special graphics for live broadcast screens. Viewers who followed the event through the broadcast could see the opening teaser videos, the names of the speakers, the names of the categories, and the names of the winners on the screen.

Everyone involved in this event, and especially each winner, got their time in the sun with exciting graphic design shown on the screens highlighting their win.

The Technology

We worked closely with the venue’s AV team and our videographer to ensure all the technology ran smoothly during the event. We needed to make sure that our animations looked their best during the awards event, so an expert understanding of the technology used from screen resolutions to deployment was essential to ensure we created a high-quality output for the client.

The Marketing

We used our marketing skills to create some key messages and a unified and relevant style for the event that could be used throughout all promotions and the show itself. We designed and produced an announcement video and an array of social graphics for the client to use to promote the event to their audiences.