Not all webinars are created equal.

Creating compelling online events is not simply a case of switching on Zoom and starting to talk. Here’s how we curated, developed and hosted a deliciously well-attended virtual food event.

Not all webinars are created equal.

Creating compelling online events is not simply a case of switching on Zoom and starting to talk. Here’s how we curated, developed and hosted a deliciously well-attended virtual food event.

This is the story of how we launched a new and unique research group called Food Cultures in Transition by staging a highly engaging and well-attended virtual symposium called Futures for Food. Working with our client, we helped to transform their idea of an online event into an effective engagement activity to attract a worldwide audience of influencers.

This project came at a time when remote working and social distancing forced many brands to utilise virtual events as a key part of their marketing mix. Our own focus on live and virtual events is a big part of how we help reshape traditional marketing strategy. You can read about our New World Marketing methodology here.

Futures for Food Live, is a great example of how we cunningly mixed all of our agency capability together to create a better final outcome.

The marketing of the event included social media promotion, invites and stakeholder engagement. This resulted in us attracting 300 delegates from 27 different countries.

Led by Creative Director Ed Gould and supported by queen of events Shirley Wynne-Jones, Carswell Gould developed, marketed, managed and hosted a knockout launch event, providing a bespoke end-to-end virtual event solution.

Our work included:

Event naming and proposition
Event planning, format and agenda
Branding and creative
Promotion and marketing approach
Copy and messaging
Social media content marketing
Tech advisory and support on event technology
Speaker liaison and briefing
Visual content and presentations for talks
Coaching and support for speakers
Live rehearsal and event run-through
Feedback forms and follow-up
Hosting, mediating and monitoring the event
A cartoonist who added visual flair to the event

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"Carswell Gould delivered an effective campaignin the most efficient and professional manner. Our aim for the event was to raise the profile of food research at the University of Portsmouth and to launch the new Food Cultures in Transition."

"We had a very short delivery timescale. Ed and the team at Carswell Gould helped us to refine our message and define our identity as a group. They worked fast to create visually appealing media, in keeping with the University's branding, and to help with the logistics of running the event online."

Professor Lisa Jack, Portsmouth Business School

We used great live sketches to capture every moment.

I was really happy with it.
No technical glitches!

Robert Duncan 'The Doodle Man'

"You went way beyond my expectations and hopes and this has really set us up for the future. Thanks for all your help - and yes, I really hope we can work with Carswell Gould again."

Professor Lisa Jack, Portsmouth Business School