Give the people what they want.

When you’re looking to increase footfall, whether it’s an attraction, shopping centre or as in this case, a children’s nursery - the approach needs to be developed with the target audience at the forefront of your messaging, to meet their needs.

Give the people what they want.

This is the story of how we created a new flexible childcare option for Kingsmead Day Nursery to attract new parents to the setting following the lockdown of COVID-19 and build brand awareness. Working with our client, we devised Flexicare, offering parents childcare from as little as two hours and changeable days for shift workers. This was supported by ongoing digital advertising and social media management to increase awareness of the nursery and its presence on Facebook.

The project included PR, social media, web development, digital advertising and email marketing and to date has resulted in an increase of 50 percent in nursery placements and coverage on ITV Meridian.

Led by Creative Director Ed Gould and executed by Senior Account Manager Bex Pearce, Senior Account Executive Hannah Bergman-Brown and Designer Emily Braybrook, Carswell Gould curated and marketed Kingsmead Day Nursery as the choice for Winchester parents.

Our work included:

Development of Flexicare
Branding and creative
PR
Copy and messaging
Promotion and marketing approach
Website landing page
Social Media
Digital advertising (Facebook and Google)
Stakeholder engagement

"We wanted to increase our numbers following the pandemic and not only did Carswell Gould bring Flexicare to life, but crucially gave us a reason to be noticed. Through social media activity, coverage on ITV and digital advertising showcasing the nursery, we are now in a fantastic position going into September."

Emily Hancock

Lost customers and revenue as a result of COVID-19?

Talk to us about how we can create a tailored solution
to drive awareness of your brand and increase enquiries.

Talk to us today